Safeguarding those who use the rural roads and lanes, is the aim of a new pilot campaign which is currently running in North Herts and Stevenage.
On Friday 20 May, between 10am and 2pm, local officers will be joining members of the British Horse Society outside Asda in Stevenage, to promote the Rural Road Safety Campaign’s objectives and to talk to local residents about rural road use, addressing any concerns and offering advice.
The Rural Road Safety Campaign includes North Herts Police, North Herts and Stevenage Councils, Herts Fire and Rescue Service, the British Horse Society, the Herts Police Rural Operational Support Team and other local groups. Their aim is to make the rural roads in North Herts and around Stevenage safer for everyone who uses them.
The campaign will focus on educating drivers and vulnerable road users - such as horse riders, cyclists, walkers and runners - on how to use rural roads and lanes safely, particularly when it comes to passing or being passed.
Commenting on the campaign, Community Safety Sergeant Chris Adshead said: “Our rural roads are getting busier, with every type of road user and we know many people who use them have concerns about safety. We want to understand these issues and put measures in place where we can, to help make them safer.
“Everyone has the right to use the rural roads and it’s about making sure we understand the different road users’ needs and how to facilitate and respect them.
“The team will be outside ASDA from 10am – 2pm so please pop by for a chat if you would like any advice or to raise any concerns or issues.
“This campaign also ties in with the Global Road Safety Week, which is promoting road safety for all road users, including those who are vulnerable. Messages in support of both campaigns are being displayed on the Vehicle Messaging System displays over the fast roads through Stevenage and North Herts’